Different Types Of Eye Makeup For Women

woman with makeup

The beauty industry has always been a lucrative market, with women being the primary consumers of cosmetic products. A recent survey by SkinStore revealed that an average woman spends approximately $3,000 on makeup throughout their lifetime. This figure, coupled with the continuous rise of women’s empowerment, indicates that the demand for cosmetics is not slowing down anytime soon.

However, the COVID-19 pandemic has brought about significant changes in women’s buying habits when it comes to makeup. With many people staying at home, the demand for full-face makeup has decreased, leading to a shift in focus toward eye makeup. Reports indicate that there has been a whopping 204% increase in eye makeup sales since the start of the pandemic.

With the rise in the popularity of eye makeup, women must understand the different types of eye makeup available to invest in this department. This guide will take a closer look at some of the most popular types of eye makeup that women can experiment with.

Most Popular Types Of Eye Makeup For Women

From smoky to natural, bold to subtle, numerous eye makeup looks exist to explore. Learning about these various types of eye makeup can help women enhance their eye beauty, add glamour to their overall appearance, and keep up with the latest makeup trends.


beautiful eyeshadow

Eyeshadow is a fundamental element of eye makeup, providing many options to create various eye looks. It comes in different finishes, including matte, shimmer, and metallic, each offering a distinct effect on the eyes. Matte eyeshadows are perfect for creating a natural, subtle look, while shimmer and metallic finishes can add a touch of glamour and sparkle to the eyes.

When choosing eyeshadow colors, it’s essential to consider your eye color. For blue eyes, warm shades such as copper, peach, and brown can enhance their natural beauty. Earthy tones such as green, gold, and bronze can make brown eyes stand out. Green eyes can pop with shades of purple, pink, and copper, while hazel eyes can look stunning with shades of brown, gold, and green.

When applying eyeshadow, having the right tools and techniques is crucial to create a flawless look. An essential process for applying eyeshadow is to use a lighter shade on the lid and a darker shade in the crease to create depth and dimension. Blending is also crucial to achieving a seamless and natural look. You can use a blending brush to soften harsh lines and edges.


Eyeliner is an essential component of eye makeup, offering numerous options to create various eye looks. Different types of eyeliners are available in the market, including pencil, liquid, gel, and felt-tip. Each type has unique features, and choosing the right one is important based on your preference and skill level.

When it comes to eyeliner styles, there are several popular ones, including winged, cat eye, tightlining, and smudged. Winged and cat-eye styles create a dramatic look while tightlining and smudged types offer a more natural appearance. When doing makeup for small eyes, tightlining and winged types can help enhance the eye shape and make them appear more prominent.

To achieve precise and long-lasting eyeliner application, it’s essential to have the right tools and techniques. Using a steady hand and starting with thin lines can help prevent mistakes and ensure a flawless look. You can also use an angled brush to apply gel or cream eyeliner for more control and precision.


Woman Applying Mascara

Mascara is an essential component of eye makeup, providing a transformative effect on lashes. It can add volume, length, and curl, making your lashes appear fuller and more defined. The primary purpose of mascara is to enhance the lashes and make the eyes look more vibrant and awake.

Different mascara formulas are available, each offering a unique effect on the lashes. Lengthening mascaras contain fibers that extend the length of the lashes while volumizing mascaras provide a fuller, thicker look. Curling mascaras have a formula that helps lift and curl the lashes, which is perfect for those with straight lashes.

To apply mascara, start by curling your lashes with an eyelash curler. Then, begin at the base of your lashes and wiggle the wand back and forth as you move upward. Apply one to two coats for a natural look, or layer for a more dramatic effect. Letting each coat dry before applying the next is important to prevent clumping.

To remove mascara, use a gentle eye makeup remover or micellar water. You can also use a DIY makeup removal kit for an all-natural, homemade solution. Avoid rubbing or pulling on the lashes to prevent damage. Proper lash care includes avoiding sleeping in mascara and removing it before bed. Also, using a lash serum can help promote lash growth and strength.


Eyebrows are an essential element of eye makeup, framing the face and enhancing overall beauty. They have the power to transform the entire appearance of the face, making them a crucial aspect of any makeup routine. The importance of well-groomed eyebrows cannot be overstated.

There are different eyebrow products available, each offering a unique effect on the brows. Eyebrow pencils are perfect for filling in sparse areas and creating natural-looking brows. Powders are ideal for those who want a softer, more subtle effect. Gels and pomades provide a bolder, more defined look, perfect for those who want a more dramatic effect.

To fill in and shape your eyebrows, start by brushing them upward with a spoolie brush. Then, use your chosen product to fill in any sparse areas and create your desired shape. Use short, hair-like strokes for a natural look and build up gradually for a more defined effect.

To maintain well-groomed eyebrows, it’s essential to trim them regularly and avoid over-plucking. You can also use a clear eyebrow gel to keep them in place throughout the day. For those who want to achieve a professional look, consider getting your eyebrows shaped by a professional.

Fox Eye Lashes

Fox eye lashes are a popular way to enhance lash volume and length, creating a dramatic and stunning effect. False lashes are available in different types, including strip lashes and individual lashes. Each type uniquely affects the lashes, from natural-looking to full and voluminous.

When applying fox lashes, choosing the right style for the occasion is important. For a natural look, opt for individual lashes that can be applied to specific areas. Strip lashes are perfect for special events or occasions for a full and dramatic effect. Choosing the right length and thickness is essential to match your natural lashes.

To apply fox lashes, measure the length and cut them to fit your lash line. Apply a small amount of lash adhesive to the base of the lashes and wait a few seconds for it to become tacky. Then, carefully place the lashes on your lash line, starting from the outer corner and working your way in.

Proper lash adhesive usage is crucial to ensure the lashes stay in place throughout the day. It’s important to apply a small amount of adhesive and wait for it to become tacky before applying the lashes. When removing the lashes, gently peel them off from the outer corner to avoid damaging your natural lashes.

Eye Primers

Eye primers are essential in creating a smooth and even base for eyeshadow application. They help to prolong the wear of eyeshadow, prevent creasing, and enhance color vibrancy. Without a primer, eyeshadow may appear patchy and uneven, resulting in a less polished look.

Eye primers create a barrier between the skin and eyeshadow, preventing oils and sweat from breaking down the eyeshadow throughout the day. They also help to even out the skin tone around the eye area, creating a perfect canvas for eyeshadow application.

When selecting an eye primer, it’s essential to consider your skin type and concerns. If you have dry eyelids, look for hydrating primers that nourish and moisturize the skin. For oily eyelids, opt for oil-free primers that can control excess sebum and prevent creasing.

To apply eye primer, apply a small amount to your eyelids using your finger or a brush. Gently blend the primer onto your lids, covering the entire surface area. Allow the primer to dry for a few seconds before applying eyeshadow.

Highlighters, Illuminators

Highlighters and illuminators are essential for adding dimension and glow to the eyes. They are used to accentuate the natural features of the eyes and create a bright, fresh appearance.

Different types of highlighter formulas are available, including powder, cream, and liquid. Powder highlighters are the most common and are easy to apply and blend. Cream and liquid highlighters provide a more natural and dewy finish, making them ideal for dry skin types.

When applying highlighter, start by applying a small amount to the inner corner of the eyes and the brow bone. Use a small brush or finger to blend the highlighter into the skin gently. For a more intense effect, apply a second layer of highlighter and blend again.

Using a light hand when applying highlighter is essential to avoid looking overly shiny. To achieve a subtle highlighting effect, use a small amount of product and blend well. Layer the highlighter for a more dramatic look until you achieve the desired effect.

Glitter, Shimmer

Glitter and shimmer are eye makeup elements that can add a touch of glamor and sparkle to your eye makeup look. There are different types of glitter and shimmer products, such as loose glitter and pressed shimmer shadows, available in a wide range of shades and finishes.

When applying glitter or shimmer, it’s essential to use a safe and effective application technique. Always apply a primer to the eyelids to ensure the glitter or shimmer adheres well and stays in place. Use a small brush or your finger to apply the glitter or shimmer to the desired area of your eyelids.

To create a subtle look, apply a small amount of product and blend well. Apply a second or third layer of the product for a more dramatic look until you achieve the desired effect. However, be careful not to apply too much, as this can lead to eye fallout and irritation.

Smoky Eye: Sultry, Dramatic Effect

The smoky eye makeup technique is a popular way to achieve a sultry and dramatic effect that can be perfect for any occasion. Various smoky eye variations, such as classic, soft, and colorful smoky eyes, can be achieved by blending different shades.

To create a smoky eye look, apply a dark eyeshadow shade to the outer corner of the eyelid and blend it towards the crease. Then, use a lighter eyeshadow shade to the center of the eyelid and incorporate it into the darker shade. Finish using a highlight shade to the inner corner of the eye and under the brow bone to create a contrast and add dimension.

When choosing eyeshadow shades for a smoky eye, it’s essential to select colors that complement your skin tone and eye color. Generally, shades like black, gray, brown, and bronze work well for smoky eyes. However, you can also experiment with brighter colors like purple, green, or blue to create a colorful smoky eye look.

15 Amazing Tips To Follow While Doing Eye Makeup For Women

woman doing her makeup

When it comes to eye makeup, there are several tips that can make a significant difference in achieving a flawless look. Here are 15 amazing tips to follow for stunning eye makeup:

  1. Start with clean and moisturized eye area for better makeup application. Cleansing the eye area helps remove any dirt, oil, or makeup residue, while moisturizing helps to prevent dryness and flakiness, creating a smooth base for eyeshadow application.
  2. Using an eye primer before applying eyeshadow can create a smooth and even base that helps the eyeshadow stay in place for a longer period of time. Primers can also prevent creasing, fading, and smudging, ensuring that your eye makeup stays put throughout the day.
  3. Selecting eyeshadow shades that complement your eye color and skin tone is essential for achieving a flattering and cohesive eye makeup look. Consider warm-toned shades, such as gold and copper, for those with warm skin tones, while cool-toned shades, like purple and blue, may be more flattering for those with cool undertones.
  4. Blend eyeshadows properly to avoid harsh lines and create a seamless transition between colors. Remember to use a clean brush when switching between shades to prevent muddying of colors.
  5. There are various eyeliner styles and techniques to choose from, such as winged, cat eye, tightlining, and smudged, so it’s important to experiment with different styles to find the one that suits you best. You can also try different eyeliner formulas, such as pencil, liquid, gel, and felt-tip, to achieve different effects.
  6. Using an eyelash curler before applying mascara is a great way to enhance the natural shape of your lashes and create a more lifted look. Start by placing the curler at the base of your lashes and hold for a few seconds before moving to the middle and ends for a natural-looking curl.
  7. After applying mascara, use a lash comb to remove any clumps or excess product from the lashes. This will help to define and separate the lashes, creating a more polished and natural-looking finish.
  8. Filling in eyebrows is essential in framing the face and balancing eye makeup. This step adds definition and helps to shape the eyebrows, making them look fuller and more groomed.
  9. Applying a concealer that matches your skin tone can help to neutralize the discoloration and brighten your under-eye area. Dabbing a small amount of concealer on blemishes can also help to even out your skin tone and create a smoother canvas for your eye makeup.
  10. False lashes are a great way to add extra volume and length to your natural lashes, providing a dramatic effect. It’s important to choose the right style for your eye shape and apply them correctly using a suitable adhesive.
  11. The skin around the eyes is thinner and more fragile than the rest of the face, so pulling or tugging can cause damage and premature aging. Be gentle when applying makeup or removing it, and use products specifically formulated for the eye area to avoid irritation.
  12. Using high-quality and clean tools is essential for achieving precise eye makeup looks and preventing infections. Dirty or low-quality tools can spread bacteria and cause irritation or breakouts around the delicate eye area, so it is important to regularly clean and replace tools like brushes, eyelash curlers, and sponges.
  13. Proper lighting is crucial to accurately assess the colors and placement of eye makeup. A well-lit room or a lighted makeup mirror can help ensure that the makeup is applied correctly and evenly.
  14. Practicing regularly can help to improve your technique and enhance your ability to achieve the desired results. With consistent practice, you can also develop a better understanding of which techniques work best for your specific eye shape and personal preferences.
  15. It is essential to remove all makeup from the eye area before going to bed to prevent any potential irritation or infections. It will also promote good eye health and prevent any build-up of product that could clog the pores around the eyes.

By following these eye care tips, you can achieve stunning eye makeup looks while also taking care of your eyes. Eye makeup can be a great way to enhance your natural beauty and create stunning eye looks. With the right knowledge and techniques, you can achieve flawless and captivating eye makeup looks that will last throughout the day. The above products and tips are essential components of eye makeup that can help you achieve stunning results. With practice and experimentation, you can create unique looks that will surely draw attention and compliments.

Frequently Asked Questions

1) What are the different types of eyeshadow finishes?

There are three main types of eyeshadow finishes: matte, shimmer, and metallic. Matte eyeshadows have no shine, shimmer eyeshadows have a subtle sparkle, and metallic eyeshadows have a high shine and reflective finish.

2) How do I choose the right eyeliner style for my eye shape?

For small eyes, use a thin line on the lower lash line. For hooded eyes, use a thin line and wing it slightly upward. For round eyes, use a thicker line on the outer corners. For almond eyes, experiment with different styles to enhance their shape.

3) What are the benefits of lengthening, volumizing, and curling mascaras?

Lengthening mascaras add extra length to lashes, volumizing mascaras add fullness and thickness, and curling mascaras enhance natural curls. Each type offers unique benefits and can be combined to achieve desired lash effects.

4) How can I shape and enhance my eyebrows with makeup?

To shape and enhance your eyebrows with makeup, choose the right eyebrow product for your needs and skill level, fill in sparse areas using small strokes, and blend with a spoolie brush. Use concealer to clean up the edges and create a polished look.

5) What are the different types of false lashes and how do I apply them?

There are strip lashes and individual lashes. To apply strip lashes, measure and trim to fit the lash line, apply glue, and press onto the lash line. For individual lashes, apply glue, and place the individual lashes along the lash line.

6) Are eye primers necessary for eyeshadow application?

Yes, eye primers are necessary for eyeshadow application as they create a smooth base, help prolong wear, and prevent creasing. They also intensify eyeshadow pigmentation and improve blending.

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